Web Survey Bibliography
Getting respondents to provide high quality information to open-ended questions in selfadministered surveys is a challenge. The evidence shows visual and verbal design elements play a role in response behavior. Regarding visual design, creating an “optimal” size answer space contributes to higher item response and longer answers in mail and Web surveys (Israel, 2010; Smyth et al., 2009). Likewise, including motivating information in the question stem was shown to improve response quality in Web surveys (Smyth et al., 2009). Finally, mode impacts responses, with Web surveys eliciting longer answers than mail surveys. Given interest in mixed-mode surveys, I explore the effect of adding a motivating prompt to open-ended questions to assess impacts on item response rate and response length for mail and Web modes. Further, I test whether placing the prompt at the beginning or end of the question affects responses. Data from a survey of Cooperative Extension Service clients are used for the study. The importance prompt increased the item response rate for the question about improving Extension’s services but it had no effect on the description question asking clients about getting information, its use and the result. In addition, the importance prompt increased the item response rate for mail surveys but not for Web surveys. I also found that the importance prompt increased the number of words in answers provided by respondents for the improvement question over having no prompt. This effect occurred for the prompt placed either at the beginning of the question or at the end. The importance prompt did not affect response length for the description question. Web responses were longer than mail, independent of the prompt for both questions. The findings suggest there is some benefit to using a motivating prompt but it is unclear when and why it will be helpful.
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Web survey bibliography (4086)
- The 2012 Confirmit Annual Market Research Software Survey; 2013; Macer, T., Wilson, S.
- A mixed-mode survey tackling against an increasing rate of nonresponse; 2013; Jokinen, M.
- Using Mixed-Mode Contacts in Client Surveys: Getting More Bang for Your Buck; 2013; Israel, G. D.
- Using Eye Tracking Data to Understand Respondent's Processing of Rating Scales; 2013; Kunz, T., Fuchs, M.
- Advancing the field of questionnaire translation - identifying problems, discussing methods, pushing...; 2013; Behr, D., Dorer, B., Van Houten, G
- European Values Study - methodological and substantive applications; 2013; Luijkx, R., Jagodzinski, W.
- The Impact of Culture and Economy on Values and Attitudes; 2013; Duelmer, H., Voicu, M.
- Educational attainment in cross-national surveys: instrument design, data collection, harmonisation...; 2013; Schneider, S.
- Mode Effects in Mixed-Mode Surveys: Prevention, Diagnostics, and Adjustment 1; 2013; de Leeuw, E. D., Dillman, D. A., Schouten, B.
- History of Technology in Research; 2013; Sahu, C.
- Comparing Web-based with Mail Survey Administration of the Consumer Assessment of Healthcare Providers...; 2013; Bergeson , S. C., Gray, J., Ehrmantraut, L. A., Hays, R. D.
- Data Collection in Sociolinguistics: Methods and Applications; 2013; Mallinson, C., Childs, B., Van Herk, G.
- Effect of survey mode on response patterns: comparison of face-to-face and self-administered modes in...; 2013; Illemann Christensen, A., Ekholm, O., Gluemer, C., Juel, K.
- Online Survey Data Quality and its Implication for Willingness-to-Pay: A Cross-Country Comparison; 2013; Gao, Z., House, L., Jing, X.
- The Online Statistical Survey As An Alternative To Traditional Methods; 2013; Dinu, S., Nitoiu, M., Pomazan, C.
- Self-Rated Health Assessed by Web Versus Mail Modes in a Mixed Mode Survey: The Digital Divide Effect...; 2013; Shim, J.-M., Shin, E., Johnson, T. P.
- Online Survey Design and Development: A Janus-Faced Approach; 2013; Lauer, C., McLeod, M., Blythe, S.
- Survey Sidekick: Learning & designing scientifically sound surveys; 2013; Hsiao, I.-H., Malhotra, M., Joo, J., Chae, H. S., Natriello, G.
- Satisficing in Web Surveys: Implications for Data Quality and Strategies for Reduction; 2013; Zhang, Che.
- A probability-based web panel for UK policy research: some initial thoughts from a Government survey...; 2013; Littlechild, J.
- Scientific impact of the MESS Project: A brief overview; 2013; Das, M.
- A probability-based web panel for the UK: What could it look like?; 2013; Nicolaas, G.
- Current UK provision of web panaels and Omnibus; 2013; Lagorio, C.
- Feasibility of Using Web to Survey at a Sample of Addresses: a UK ESS experiment; 2013; Villar, A.
- What works? Getting the General Population To Go Online in a Mixed Mode Local Health Survey; 2013; Frigault, L.-R., Azzou, S. A. K., Molloy, E. J. K., Ammarguellat, F., Couture, M., Gratton, J.
- ONS Plans for Web Data Collection in LFS; 2013; Lound, C.
- On-line questionnaire completion time and personality test scores; 2013; Furnham, A., Hyde, G., Trickey, G.
- ESSnet Data: Collection for Social Surveys using Multiple Modes; 2013; Sattelberger, S., Blanke, K.
- Using Technology to Conduct Questionnaire Evaluations with Hard to Reach Populations ; 2013; Ridolfo, H., Ott, K.
- Recent Experiences with Electronic Questionnaire Testing at Statistics Canada ; 2013; Lawrence, D.
- Usability and Accessibility Guidelines for Web Sites and Web Surveys ; 2013; Ashenfelter, K. T.
- Questionnaire development & testing in the 21st century: What are the challenges?; 2013; Collins, D.
- Improved Dialogue Features in Web Surveys?; 2013; Lund, K.
- Evaluation of a Sequential Mixed-Mode Design Experiment with Physicians on Response Rates, Costs, and...; 2013; Geisen, E., Olmsted, M. G., Murphy, J., Stanley, M.
- When We Do Not Know the Difference – the Level of DK in Different Question Formats and Different...; 2013; Schwarzer, S., Zeglovits, E., Connor, D. S.
- Factors Influencing Survey Participation Rates on an Online, Probability-Based Research Panel; 2013; Wiest, D.
- Effects of Self-Awareness on Disclosure During Skype Survey Interviews; 2013; Feuer, S., Schober, M. F.
- The Effect of Differential Mailing Methodologies on Response Rates: Testing Advanced Notices, Pre-Recorded...; 2013; Pens, Y., Cantave, M. A., Gentry, R. J.
- The Influence of Respondent Incentives on Item Nonresponse and Measurement Error in a Web Survey; 2013; Felderer, B., Kreuter, F., Winter, J.
- A Multi-Survey, Multi-Methodological Assessment of Perception of Need and Quality of Life: Opinion Polling...; 2013; Levy, D.,
- Eliminate Item Non-Response: The Effect of Forcing Respondents to Answer in Web Surveys; 2013; Leach, L. M.
- The Influence of Answer Box Format, Personal Topic Interest, and Respondent Characteristics on Response...; 2013; Keusch, F.
- Using Motivating Prompts to Increase Responses to Open-ended Questions in Mixed-mode Surveys: Where...; 2013; Israel, G. D.
- How Open Are We to the Open-Ended Questions?; 2013; Mamedova, S.
- Will Snowball Sampling Leave Your Data in the Cold?; 2013; Cavallaro, K.
- Panel Attrition: Separating Stayers, Sleepers and Other Types of Drop-Out in an Internet Panel; 2013; Lugtig, P. J.
- Building a History: Collecting Comprehensive Employment Data in a Web-Based, Multi-Mode Survey; 2013; Cominole, M., Bennett, C., Caves, L.
- Augmenting Paper Diaries With Phone and Web Data Retrieval: Is it Effective?; 2013; Wargelin, L., Minser, J., Homer, Z., Fleeman, A., ZuWallack, R. S.
- Alone in a Group: Comparison of Effects of a Group-Administered Paper-Pencil Survey Versus an Individually...; 2013; Higgins, W. B., Barlas, F. M., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- The Effect of Survey Mode on Socially Undesirable Responses to Open Ended Questions: Online vs. Paper...; 2013; Hedberg, E., Ceasar, G., Wallace, D.